Yibin: 2008 into the household appliance market, "Warring States" era - Gome, Suning Appliance - Network Appliance Industry


Competition brings energy, competition for development. This is the basic principle of market economy. Known as "be filled in the Syrian government" reputation of Yibin City Yangtze River has always been for the merchants gathered Business Of prosperity. 30 years of reform and opening up, particularly in recent years a large number of famous Chinese and foreign businessmen gathered in Yibin, household appliances industry, and gradually one-third of the world into the "Warring States" era. Consumption Upgrade is the source of this round of competition, internal and. Competition, so more people a choice Yibin; competition, bringing endless energy to businesses. March 29, 2008, when the spring is still cold Yibin when wandering in the cold rain, a long-poised "commercial war" to the late spring reminder appliance retail market quickly rose to the boiling point temperature. This is a to Suning Electrical Yibin store opening and States United States Appliances into the third anniversary of living in Yibin starred in home appliances as an opportunity to battle. This weekend, Yibin people "is a good choice" in a while really enjoyed the taste of God; this weekend, passionate consumers to businesses Yibin lesson "complete dissatisfaction with the Syrian government" economic class. Fighting "beauty", "Soviet" struggle between the king played GOME, Suning, two familiar giant home appliance chain, a ports of Beijing, a take off of Nanjing; one who beats the capital markets, arrogant, and one both Business Industrial capital, capital or both have it both ways. 2005, the Gome store opened in Yibin, 18, marks the official national home appliance chain, "scored" the purchasing power of the great city of Yibin. GOME soon as he appeared then, it hit the "price killer" and "Rainbow Service "Two open cards, and heavy launched a huge gift shop, large promotional price cuts, ultra low-cost goods purchased from other large big promotion. For the industry amazed that the opening day of the U.S. Yibin China business turnover exceeded 3 million, the year 2005 exceeded 6,000 million, interpretation of the myth of the then home appliance sales. and several consecutive years, Gome appliance store are in southern Sichuan Yibin city secondary sales ranked first. After a lapse of three years, Suning, after finally going through several sites, identified the south bank of Yibin Sports Plaza of this new business district, as their "landing" Yibin market in the first position. While Suning belated, but it is making determined efforts of preparing for several days. Suning opened early in the month before, on a large number of intensive Newspaper Advertisement And other publicity means constantly "bombarded" with people's sense of Yibin, in the traditional "low" to "buy gift", etc. In particular, an increase on "pre-decide the buyers arrived with a doubling of the" new approach, and repeatedly emphasized that the preferential rate of opening is the largest ... ... Sure enough, the opening day, people are shopping passion pent been released, Suning has been around a packed store. Opened three days under the 10 million sales on the myth of writing, will be opening another refresh promotion to a new level. On the other side, countries have frequently resorted to cheap U.S., "bombs" super promotional price "Allure" and other magic, to big congratulations to the three anniversary. For a time, Yibin consumer electronics market was bustling. Gome and Suning interpretation of such a wonderful, just like martial arts Fiction The "sword Dragon orders the world, pointing to no rival." So far, Su Ning of China and the National US-the largest home appliance retail chain enterprises and opponents, and finally hit the city together Rong, plus local chains Yibin Yan Jun appliances and the upcoming opening of the Paradise, Yibin in the consumer electronics market and, according to re-enter the pack, endless war era ... ... Tough local chain of "Dances with Wolves" If the country marks the arrival of the U.S. appliance market, Yibin, the new pattern, then no doubt exacerbated by the arrival of Suning's white-hot competition. Home appliance chain in the face of wave after wave of alien powerful offensive, Yibin, the largest local appliance chain Yanjun company demonstrated the sense of balance can be a difficult. A sense, represents the Yibin Yan Jun appliances appliances Retail History, Yanjun since its inception in 1992, spanning from a single store to chain store a few stores and then to phase in competition with external linkage, the Game is also in the mutual learning from each other, complement each other. Undergone rounds of shuffling, ultimately, "Hard to be strong" business rules survive, become bigger and stronger.

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